All you have to say to get me in a crowded dark room with a bunch of people I don’t know is “free beer”. That may have been all I heard in the description of Bike+Design, but what I got out of it was more than some extra calories and awkward interactions.
Bike+Design is a series of talks with some of the best designers and influential people in the cycling world today, where each sit down and describe their connection to the bike and the culture of bikes in the Bay Area. This talk, called “Everything but the bike”, included designer Garrett Chow of Mash, Simon Fisher and Nathan Mack of Giro and the CEO of Strava Michael Horvath. They each work with the bike in their own way, helping people to experience it in a new or better way. From shoe color and decal design to brand marketing and gps ride tracking, these guys help us fall in love with our bikes and how we ride them.
To myself and many other bike-lovers, Garrett Chow is somewhat a celebrity for his work at Mash and Specialized. His ability to turn a simple frame into a work of art is a talent few have. His talk gave us a look into his inspiration and his roots, and shined some light on his true motivation.
Giro has long been a force in cycling helmets and is now innovating in the world of everyday cycling apparel. Simon and Nathan gave us a look into the history of design and the most recent creative leaps at Giro. A chronological look at their history in helmets all the way to present day with the new camouflage Empire MTB shoes and the all-new apparel line.
If there’s one thing to say about Giro, it’s that they are a company that really strives to help their customers enjoy riding bikes. Designers have worked hard to get comfortable and good looking clothing to everyday riders like me. They answer the question, “why not feel good and look great while riding my bike?” Check out some of new apparel here
shitbike has yet to track a ride on Strava, but it’s bound to show up sometime soon. The whole idea around shitbike is somewhat contrary to the challenge and competition of Strava but there is no denying that this application brings together cyclists from all backgrounds in an effort to create a friendly community of bike riders. Mr. Horvath gave us the rundown on the company’s goals and current projects. If you’re not on it already, give Strava a try and see how it works for you.
Bike+Design was such a good event. All the great talks, free beer and rubbing of elbows really made it something unique. I’m lucky to be in a part of the world where so many people appreciate bike culture the way these people do. I’ll be sure to catch the next installment in support of CCA and IDSA SF and their amazing bike-building classes.